Список статей по аналитике мобильных игр и приложений

Top 40 ready to use Mobile app analytics tools, it’s types and importance https://www.linkedin.com/pulse/20140611140108-40661050-top-40-ready-to-use-mobile-app-analytics-tools-it-s-types-and-importance/

How to Plan and Track Events in Mobile Games https://gameanalytics.com/blog/plan-track-events-mobile-games.html

 

Benchmark

Cheat Sheet Overall App Benchmarks H1 2018 https://www.localytics.com/lp/cheat-sheet-overall-app-benchmarks-h1-2018/

Enter the Matrix: App Retention and Engagement

http://flurrymobile.tumblr.com/post/144245637325/appmatrix

33 Mobile Game Benchmarks and Rules of Thumb

http://blog.soomla.com/2016/08/33-benchmarks-in-mobile-games-business.html

New mobile game statistics every game publisher should know in 2016

https://medium.com/@sm_app_intel/new-mobile-game-statistics-every-game-publisher-should-know-in-2016-f1f8eef64f66

Tapjoy Maximum Impact Of Rewarded Ads 2017 https://www.tapjoy.com/wp-content/uploads/2017/07/Tapjoy-Maximum-Impact-Report-Aug-2017.pdf

Mobile Apps: What’s A Good Retention Rate?

http://info.localytics.com/blog/mobile-apps-whats-a-good-retention-rate

 

Retention

Mobile Analytics: A Complete Guide to App Retention and Engagement https://amplitude.com/mobile-analytics

Understanding free-to-play MMO retention https://www.superdataresearch.com/understanding-mmo-retention/

5 Methods For Increasing App Engagement & User Retention https://clearbridgemobile.com/5-methods-for-increasing-app-engagement-user-retention/

50+ KPIs to Measure Your Mobile Game or App https://gameanalytics.com/blog/50-kpi-measure-mobile-game-app.html

10 Best Practices for Raising Retention Rates in Free-to-Play Games

https://blog.appodeal.com/10-best-practices-for-retention-free-to-play-games/

WHY PLAYERS LEAVE: UNDERSTANDING DAY 1 RETENTION https://deltadna.com/blog/analyzing-day-1-retention-ftue/

Методы удержания игроков: примеры из игр различных жанров https://habr.com/post/417931/

Деконструкция кайфа http://mensology.ru/pyramid

Исследование «Вовлеченность пользователей мобильных приложений» от AppsFlyer https://apptractor.ru/info/analytics/issledovanie-vovlechennost-polzovateley-mobilnyih-prilozheniy-ot-appsflyer.html

Почему пользователи уходят VS почему пользователи остаются?

http://gopractice.ru/why_drop_vs_why_stay/#more-1922

МЕТОДЫ УДЕРЖАНИЯ ИГРОКОВ В СЛОТ-ИГРАХ: ЧАСТЬ 1 и 2

https://gdcuffs.com/ret-methods-slots-1/

https://gdcuffs.com/ret-methods-slots-2/

 

Monetization

6 CLV (LTV) Calculators for Mobile Apps

http://blog.soomla.com/2016/04/6-ltv-clv-calculators-mobile-apps.html

Want to Increase Your Free-to-Play Game Revenue & Retention? Experiment With Virtual Currency Annuities

https://www.gamasutra.com/blogs/IsaacKnowles/20160512/272484/Want_to_Increase_Your_FreetoPlay_Game_Revenue__Retention_Experiment_With_Virtual_Currency_Annuities.php

Half of all mobile games revenue reportedly comes from only 0.19% of players

https://venturebeat.com/2016/03/23/half-of-all-mobile-games-revenue-comes-from-only-0-19-of-players-report/

59 способов монетизировать вашу инди-игру https://habr.com/post/322916/

Учимся работать с потребительской корзиной (еще один способ улучшить монетизацию)

https://app2top.ru/marketing/uchimsya-rabotat-s-potrebitel-skoj-korzinoj-eshhe-odin-sposob-uluchshit-monetizatsiyu-108544.html

Как спрогнозировать годовую выручку от группы пользователей при помощи Excel

https://vc.ru/flood/16024-ltv-excel

 

Virality

 

How To Top The App Store Charts With No Marketing Budget

https://tapdaq.com/blog/how-to-top-the-app-store-charts-with-no-marketing-budget

How To Create Viral Apps (Part I): Strategy And Viral Loop

https://appmarketingminds.com/marketing/how-to-design-viral-app-loop-strategy/

Design to Share: How Viral Sharing Works in Blackbox

https://gameanalytics.com/blog/design-to-share-how-sharing-works-in-blackbox.html?utm_content=buffer4a5ad&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer